Da Terrinha Tapioca Ranks 1st in Brazil in the SuperVarejo 2026 Ranking

Da Terrinha tapioca has won 1st place in Brazil in shopping-basket penetration in its category. The result is in the third edition of the “Top 5+ Brands in Penetration by Category” ranking, carried out by Scanntech and published in the September 2026 issue of SuperVarejo magazine.

This achievement deserves to be shared with you, who put Da Terrinha on your shopping list, with our employees and with the partners who bring our products to the shelves. After all, every recorded purchase is part of this story.

Besides national leadership in tapioca, Da Terrinha also ranked first in this category in the interior of São Paulo and in the São Paulo metropolitan area. And the achievement goes further: our brand appears in the top 5 of nine other categories in São Paulo segments, including farofa, potato sticks, popcorn kernels and coconut milk.

Da Terrinha tapioca: 1st place in Brazil

On page 84 of SuperVarejo, Da Terrinha appears at the top of the national tapioca ranking. This means our brand had the highest presence in the receipts that included products from this category, within the base analyzed by Scanntech.

The survey considers purchases made in supermarkets and cash-and-carry stores between December 2025 and May 2026, as stated in the article and in the magazine's explanatory box.

For us at Da Terrinha, it is a joy to see our brand highlighted in a study built from purchases that were actually recorded. It is an achievement that begins at the point of sale and that we want to celebrate with those who choose our products for everyday life.

What does the SuperVarejo ranking measure?

The name of the indicator may sound technical, but the idea is simple: the survey checks how many receipts in a category each brand appears on.

In the case of tapioca, Scanntech compares each brand's presence with the total number of baskets that include the category. The brands with the highest penetration take the top positions.

Da Terrinha's leadership, therefore, is in presence in the category's shopping baskets within the surveyed base. The indicator helps show which brands are in the consumer's cart and complements other ways of tracking the market, such as revenue and sales volume.

SuperVarejo, a publication of the São Paulo Supermarket Association, APAS, presents the study to food retail professionals. You can learn about the research context in the official presentation of the September 2026 issue.

Da Terrinha tapioca: national and São Paulo leadership

Besides the result for total Brazil, the magazine presents rankings by geographic segment. These are the first places won by Da Terrinha tapioca in the survey:

Survey segment	Da Terrinha position
Total Brazil	1st place
Interior of São Paulo	1st place
São Paulo metropolitan area	1st place

Source: SuperVarejo, issue no. 291, September 2026, page 84. Indicator: shopping-basket penetration. The category is called “tapioca flour” in the study.

At Da Terrinha, we celebrate these first places with pride. These results highlight the presence of our tapioca in the purchases recorded by the survey.

Da Terrinha in the top 5 of nine other categories

Tapioca leads our highlights, but other Da Terrinha products also earned a place among the five brands with the highest basket penetration in their categories, in the published São Paulo segments.

Da Terrinha farofa ranked 3rd in the São Paulo interior and in the São Paulo metropolitan area. In that metropolitan area, we also reached 3rd place in popcorn kernels and in microwave popcorn. Da Terrinha potato sticks appear in 4th place in both São Paulo segments.

The survey also lists Da Terrinha in the top 5 in hazelnut spread, cassava flour, corn flour, coconut milk and natural seasoning/spices. See all the rankings in these nine categories:

Category	Da Terrinha position	Survey segment
Farofa	3rd place	Interior of São Paulo and São Paulo metropolitan area
Popcorn kernels	3rd place	São Paulo metropolitan area
Microwave popcorn	3rd place	São Paulo metropolitan area
Microwave popcorn	5th place	Interior of São Paulo
Potato sticks	4th place	Interior of São Paulo and São Paulo metropolitan area
Hazelnut spread	5th place	São Paulo metropolitan area
Cassava flour	5th place	São Paulo metropolitan area
Corn flour	5th place	São Paulo metropolitan area
Coconut milk	5th place	São Paulo metropolitan area
Natural seasoning/spices	5th place	São Paulo metropolitan area

Source: SuperVarejo, issue no. 291, September 2026, pages 61, 72, 79, 82, 86, 96, 110, 125 and 134. Indicator: shopping-basket penetration in each category, in the segments indicated.

Adding tapioca to these nine categories, Da Terrinha appears among the top five published positions in ten categories, considering the national and regional segments of the study. It is an achievement that values the variety of our portfolio and that we want to share with those who take Da Terrinha home.

An achievement to share with everyone who is part of Da Terrinha

Behind a package on the shelf, there is the work of many people. Our achievement is also an opportunity to thank employees, distributors, supermarket owners and other partners who take part in this journey.

And our thanks reach you, who find Da Terrinha at the store, take it home and include our products in your routine.

Tapioca can be part of a family breakfast, a snack between meals or a meal prepared with the filling you like. These are simple moments that give meaning to our presence on your shopping list.

Want to learn more about this food and how to prepare it? See our blog about what is tapioca.

Questions about Da Terrinha in the SuperVarejo 2026 ranking

In which category did Da Terrinha win national first place?

Da Terrinha tapioca won 1st place in total Brazil by the indicator of shopping-basket penetration in the category, within the base analyzed by Scanntech.

In which other categories does Da Terrinha appear in the top 5?

Da Terrinha appears in the top 5 in potato sticks, hazelnut spread, cassava flour, corn flour, farofa, coconut milk, popcorn kernels, microwave popcorn and natural seasoning/spices. These positions refer to the São Paulo interior and/or the São Paulo metropolitan area, as shown in the table in this article.

Where was the result published?

In SuperVarejo magazine, issue no. 291, September 2026. The tapioca ranking is on page 84; the results for the other categories are on the pages listed below the table. The presentation and methodology of the study are on pages 53, 54 and 56.

Thank you for choosing Da Terrinha

Having our tapioca in first place in Brazil and seeing Da Terrinha in the top 5 of nine other categories makes us proud. And sharing this news with you is part of the celebration.

Thank you for including Da Terrinha in your shopping and at your table. Keep following the Da Terrinha blog to learn about our news and find ideas for your routine.