Celebre com Prêmios Da Terrinha promotion: how to take part

The Celebre com Prêmios Da Terrinha promotion combines prize draws and the Achou, ganhou! game. To take part, accumulate at least 2 participating products purchased from October 1 to December 31, 2026, and register your receipts on the official Da Terrinha promotion website by January 4, 2027, at 11:59 p.m., Brasília time.^[1][2]

There are 1,004 prizes, totaling R$316,800.00, set out in the two official rules. The prizes are digital wallet credits, with no withdrawal or transfer, with suggested uses such as a car, electric motorcycles and home appliances.^[1][2]

From breakfast tapioca to the ingredients in family recipes, Da Terrinha products are part of these moments of celebration. In the campaign, buying 2 participating Tapiocas Da Terrinha entitles you to 2 lucky numbers and 2 chances in the game, after your receipts are validated.^[1][2]

How does the Da Terrinha promotion work?

The campaign has two types of prizes: prize draws, with lucky numbers and results based on the Brazilian Federal Lottery, and instant prizes, through the Achou, ganhou! game, called Receita Premiada in the rules. Registration and receipt submission are done at promocaodaterrinha.com.br.^[1][2]

Information	Details
Valid purchases	From Oct 1, 2026, to Dec 31, 2026.
Receipt registration	From Oct 1, 2026, to Jan 4, 2027, until 11:59 p.m.
Who can take part	Individuals aged 18 or over, resident and domiciled in Brazil, subject to the restrictions in the rules.
Participating brands	Da Terrinha, Okker, Midá, Wrapioca and Delioca.
Total prizes	24 prizes in the draws and 980 in the game: R$316,800.00 in credits.
Final draw	Jan 7, 2027, at 2 p.m., for the R$160,000.00 credit with a suggested use of buying a car.

All times are official Brasília time. The full conditions are in the prize draw rules and the instant prize rules, both in Portuguese.

How to take part in Celebre com Prêmios Da Terrinha

1. Check the participating products. See the official product list before you buy.
2. Accumulate at least 2 eligible products. Purchases must be made between Oct 1, 2026, and Dec 31, 2026. You can combine products from different purchases.
3. Keep your receipts. You will need them to register your entry and, if you win, to prove the purchase.
4. Sign up on the official website. Go to promocaodaterrinha.com.br and fill in your name, CPF, email, date of birth and mobile number.
5. Register your purchase by Jan 4, 2027. Upload a legible photo of the invoice or receipt (nota or cupom fiscal), enter the requested details, and read and accept the rules.
6. Track the validation and your entries. The rules allow up to 72 business hours to validate and release your entries. Then check your lucky numbers and use your chances in the game within the set period.

Uploading a photo does not, by itself, complete the validation. Keep an eye on your account and make sure your contact details are correct.^[1][2]

Which products participate in the promotion?

Eligible products from the Da Terrinha, Okker, Midá, Wrapioca and Delioca brands participate. The list of items, names and EAN codes is on the official participating products page.^[3]

The tapiocas on this list include Tapioca Da Terrinha 500 g, Tapioca Da Terrinha 1 kg and Tapioca Da Terrinha Na Medida 70 g and 490 g. Check the package and the matching item on the official list.

To see which items receive the additional benefit, use the “Chances em dobro” (double chances) filter on the campaign website. Eligibility must be checked per product; the brand being part of the campaign does not, on its own, replace this check.

How do double chances with Tapioca Da Terrinha work?

Under the general rule, every 2 participating products accumulated earn 1 lucky number and 1 chance in the game. When you buy 2 participating Tapiocas Da Terrinha, you get 2 lucky numbers and 2 chances in the game.^[1][2]

Accumulated purchase	Lucky numbers	Game chances
2 products under the general rule	1	1
4 products under the general rule	2	2
2 participating Tapiocas Da Terrinha	2	2
4 participating Tapiocas Da Terrinha	4	4
1 product under the general rule + 1 participating Tapioca Da Terrinha	1	1

So when you choose two participating tapiocas for your everyday recipes, you also receive twice as many entries as with two products under the general rule. This increases the number of entries; winning is still subject to the campaign mechanics and validation.

You can accumulate products from separate purchases. The limits are 10 invoices or receipts registered per day, 3,000 lucky numbers per CPF and 3,000 game chances per CPF.^[1][2]

What are the Celebre com Prêmios prizes?

The prizes include 24 credits in the prize draws and 980 credits in the instant prizes. Together, the two sets of rules provide 1,004 prizes and R$316,800.00. The number of prizes does not mean 1,004 different winners: there are limits on how many times you can win each prize description.^[1][2]

Prize draw prizes: R$222,600.00

Suggested use	Number of credits	Value of each credit
Car	1	R$160,000.00
Electric motorcycle	3	R$10,000.00
Refrigerator	10	R$2,380.00
Stove	10	R$880.00

Game prizes: R$94,200.00

Suggested use	Number of credits	Value of each credit
Microwave	20	R$460.00
Air fryer	60	R$250.00
Blender	500	R$100.00
Tapioca maker	400	R$50.00

How does the “Achou, ganhou!” game work?

Achou, ganhou! (“Found it, won it!”) is the instant prize game. After registering and validating your purchases, you use your chances on the campaign website. In the rules, the game is called Receita Premiada.^[2]

A potential winner is identified when the game is played at winning times that are set in advance and kept secret, or by the first entry after those times, as set out in the rules. Finding a winning recipe does not depend on cooking skills or on submitting a recipe of your own.

The potential winner receives a message on the website after playing and also at the registered email address. This notice is preliminary: receiving the prize depends on checking the receipt and the other entry conditions. The rules allow up to 72 business hours for this validation.

The instant prize period runs from Oct 1, 2026, to Jan 4, 2027. If all 980 prizes are awarded before the end, the promoter will announce that they have run out or that this part of the promotion has ended, as set out in the rules.

Until when can I take part, and when is the final draw?

The deadline to buy is Dec 31, 2026. The deadline to register receipts is Jan 4, 2027.

A purchase made in January 2027 does not become eligible just because registration is still open.^[1][2]

The prize draw rules provide for 11 draws, starting on Oct 12, 2026, at 2 p.m., with the final draw on Jan 7, 2027, at 2 p.m. Entries are cumulative, subject to the registration deadlines for each round.

Stage	Date
Registration for the final round	Until Jan 4, 2027, at 11:59 p.m.
Scheduled Federal Lottery draw	Jan 6, 2027.
Campaign draw	Jan 7, 2027, at 2 p.m.

The Federal Lottery draw and the campaign draw are separate stages. For the registration cut-offs of the other rounds and the conditions that apply if a lottery draw does not take place on the scheduled date, see the official prize draw rules, especially items 8.1 and 12.7.

How do I find out if I won and how do I receive the prize?

For the prize draws, the winner's name and lucky number will be published on the campaign website within 10 business days after the respective draw. The promoter will contact the winner by phone or email within 15 days of that draw. See the official winners page.^[1]

In the game, the notice of a potential prize appears after playing and is sent to the email address provided at registration, subject to validation. So keep an eye on your account, your inbox and your spam folder.^[2]

The rules provide for delivery within 30 calendar days of notifying the winner, subject to the proof requirements. The participant must present personal documents, proof of address and the registered invoice or receipt, within the deadlines given in the rules and in the promoter's contact.

Access to the Hub4pay virtual card is sent to the registered email address. The winner must follow the instructions to confirm their details and unlock the card. The prize cannot be converted into cash, withdrawn or transferred.

Frequently asked questions about the Da Terrinha promotion

What is the official Da Terrinha promotion website?

It is promocaodaterrinha.com.br. There you can read the rules, check the participating products, sign up and track your entries.

Do I need to buy everything on the same receipt?

No. You can combine products from separate purchases and use two or more receipts to reach the minimum of 2 participating products, following the periods and conditions in the rules.^[1][2]

Can I take part with just one Tapioca Da Terrinha?

The minimum is 2 participating products accumulated. The rules give the example that 1 participating product under the general rule plus 1 Tapioca Da Terrinha earn 1 lucky number and 1 chance in the game. Two participating tapiocas earn 2 of each.^[1][2]

Can I share the same receipt with another person?

No. A receipt can only be registered once and by a single participant. Products on the same receipt cannot be split or transferred between participants.

Which receipts are not accepted?

Handwritten, torn, altered or illegible tax documents are not accepted. The uploaded image must also be complete and allow the information to be checked. Keep the registered receipt.

Can I win more than one prize?

The rules limit winning to once per prize description in each type of prize. Taking part with several numbers or chances does not guarantee a win. See the full prize draw and instant prize rules.

Who cannot take part?

Besides people under 18, the restrictions cover directors, partners, employees in management roles, professionals involved in planning the campaign and family members covered by the rules. Purchases by companies and other situations set out in the rules are not eligible either. See item 13 of the prize draw rules and item 10 of the instant prize rules.

Where can I read the official rules and get help?

The promotion is run by Da Terrinha Indústria e Comércio de Alimentos Ltda., CNPJ 15.074.376/0001-18. The rules carry the following authorization certificates:

• Prize draw: SPA/MF no. 04.052880/2026 — read the full rules.
• Instant prize: SPA/MF no. 05.052879/2026 — read the full rules.

Campaign customer service is available at 0800 600 0063 and by email at sac@promocaodaterrinha.com.br, Monday to Friday, from 8:30 a.m. to 5:30 p.m., except holidays, Brasília time. You can also visit the official FAQ page.^[1][2][4]

This article presents the main information about the campaign. The official rules detail the conditions for taking part, validation and prize delivery, and should be read before registering.

Sources and references

Information checked on Oct 1, 2026, in the official rules and on the campaign pages. The totals shown are the sum of both types of prizes.

1. Official prize draw rules — Celebre com Prêmios Da Terrinha
   SPA/MF no. 04.052880/2026. Deadlines, lucky numbers, draws, 24 credits and a total of R$222,600.00.
2. Official instant prize rules — Celebre com Prêmios Da Terrinha
   SPA/MF no. 05.052879/2026. Game entries, validation, 980 credits and a total of R$94,200.00.
3. Official list of participating products
   Products, brands, EAN codes and the double chances filter on the campaign website.
4. Official Celebre com Prêmios Da Terrinha promotion website
   Registration, entry tracking, winners and official customer service channels.

Bought participating products? Register your purchase.

Visit the official campaign website, read the rules and submit your receipts by January 4, 2027, at 11:59 p.m. Purchases made from October 1 to December 31, 2026, are valid. With 2 participating Tapiocas Da Terrinha, you receive 2 lucky numbers and 2 chances in the game, after validation.

Visit the official promotion website →